We Nuocheng Automation , a national high‑tech enterprise integrating R&D, production, sales & service since 2015, are always committed to supplying high‑efficiency and intelligent automation solutions to toy manufacturers worldwide.
We are well equipped with sophisticated production lines that can be tailored according to the customer’s needs, all the way up to highly customized solutions.
Automation, R&D, innovation and customization are our core strengths . These pillars have earned us a reputable brand standing in the doll industry and secured our position among the foremost leaders in the emerging technologies for the doll automation sector.
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News
![Industry Status and Trends of Auto Hair Rooting for Vinyl Dolls]( "Industry Status and Trends of Auto Hair Rooting for Vinyl Dolls")
Industry Status and Trends of Auto Hair Rooting for Vinyl DollsWith the continuous expansion of the market for trendy toy IPs, cotton dolls and cross-border vinyl figures, the hair rooting process has become a core bottleneck restricting the consistency of product quality and the improvement of production capacity in the doll manufacturing.Read More
- NC Team to attend The 25th Chenghai Int'l Toys & Gifts FairWe NuoCheng are pleased to announce our visit to the 25th Shantou‑Chenghai International Toys & Gifts Fair (CITF).
As a UFI‑accredited leading industrial show in China’s toy capital‑Chenghai, this exhibition gathers over 2500 toy manufacturers covering plush dolls, vinyl toys, collectibles and toy‑making machinery.
Our team will explore new product trends and establish long‑term wholesale partnerships with toy producers.
We look forward to face‑to‑face meetings with global buyers and industry partners at the fair.Read More![NC Team to attend The 25th Chenghai Int'l Toys & Gifts Fair]( "NC Team to attend The 25th Chenghai Int'l Toys & Gifts Fair")
- NuoCheng is heading to Shanghai China Toy Expo 2026We NuoCheng are excited to announce our attendance at China Toy Expo (CTE), the leading toy trade show in Asia. The event will be held from Oct 21‑23, 2026, at Shanghai New International Expo Centre.
Our team will meet suppliers, discover the latest trends on doll automation for plush dolls, vinyl toys and collectible items, and build new partnerships with global buyers.
We look forward to face‑to‑face discussions with new and existing clients at the exhibition.
Exhibition Info :
Date: Oct 21‑23, 2026
Venue: Shanghai New International Expo Centre
Hall N1-N3Read More![NuoCheng is heading to Shanghai China Toy Expo 2026]( "NuoCheng is heading to Shanghai China Toy Expo 2026")
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Strong Innovation Capabilities
We have hold 43 independent-intellectual property rights and provincial-level high-tech product certifications, and successfully renewed our national high tech enterprise qualification year after year that proves our technological innovation capabilities keep gaining authoritative recognition.
Efficient Transformation of Research‑to‑Production Outcomes
Supported by a complete industrial chain and an experienced professional team, we have built an efficient linkage from technology R&D to stable mass‑production, delivering products with reliable performance and rapid market responsiveness.
Balanced Market Layout
Our machines are exported to countries across Europe and Asia. Meanwhile, we provide in‑depth services for leading clients in the domestic toy industry, forming a sound market pattern featuring "international expansion + local cultivation".
Strategic positioning foresight
Driven by innovation, focusing on breakthroughs in core technologies and diverse application scenarios, we are committed to becoming a global leader in automation with strong development potential.
Our Factory
Our Honor
Innovation driven & Intellectual Property
We have built up a comprehensive intellectual property management system with the existing IP portfolio covering :
- 2 invention patents
- 32 utility model patents
- 4 design patents
- 5 computer software copyrights
- 2 core registered trademarks
Flag-breakthrough Product
Our landmark , Automatic Hair Rooting Machine, was certified as a High-tech Product of Guangdong Province in 2018, the milestone proving our leading edge in precision manufacturing and intelligent-equipment development.
Official Honors & Qualifications
We were awarded :
- National High-tech Enterprise Certifications in 2021 & 2024.
- Guangdong Provincial Intellectual-property Demonstration Enterprise in 2023
- Shanwei Municipal Enterprise R&D Center in 2023
All above credentials shows authoritative recognition on our solid tech capability and high-efficiency innovation performance.
Our Partners
Note : Above are OEM factories for Hasbro, MGA, Jakks, Moose, Simba, Famosa etc
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